A New Brand Graphic System: Get Stronger

I rebuilt the look of Get Up Earlier from the ground up, and it all started with two words I say to myself before every hard session: get stronger.This is not a logo refresh for the sake of it. It is a simple, honest system that makes everything I put out, from a blog post to a shop product to a training log, feel like one place run by one coach.Get stronger.The promise behind every page.The markOne mark, built to flexThe master lockup pairs the sunrise mark with the name, the promise, and the three things I coach: strength, marathon, and nutrition. When room is tight it drops to a horizontal version, or just the mark on its own.Getstronger.MICHAEL BAKERStrength Coaching·Marathon Coaching·Nutrition CoachingGetUpEarlier.comColorA palette with one jobNavy and white carry the weight. Coral Red is the only accent, and it lands on the action word so you always know where to look. Brand Blue handles links and quiet highlights, and nothing fights for attention.Navy#050815White#FFFFFFCoral Red#E61A27Brand Blue#1877F2Light Blue#E9EEF8TypeSora, head to toeOne typeface keeps it sharp. Sora runs from quiet captions all the way up to a loud display headline, and nothing else gets a say. Clean, modern, and easy to read on a phone at 6am.LockupsLight or dark, same energyThe system works on a navy field or a light one, so it looks at home on a banner, a profile photo, or a product label.Getstronger.MICHAEL BAKERStrength Coaching·Marathon Coaching·Nutrition CoachingGetUpEarlier.comGetstronger.MICHAEL BAKERStrength Coaching·Marathon Coaching·Nutrition CoachingGetUpEarlier.comWant the full system?I put every color, type size, and building block on one page.See the style guideBook an intro call